Philippe Demar
Art Director& Graphic Designer
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Rock in Rio 2019
Art Director / Graphic Designer2
@ DM9DDB
They had a stand right in front of the main stage, with posters covering the walls. Besides being a great backdrop for selfies, each poster featured two QR codes that gave access to exclusive Facebook Stories filters and various prizes.
The brand gained strong organic exposure on social media, with thousands of posts, lives, and stories from people who visited the space.
Additionally, the out-of-home campaign across Rio de Janeiro followed the same visual identity.